01
Name your audience
Tell Convo who you’re trying to learn from and the goal of the conversation. Everything that follows is shaped by this.
Target audience
Independent coffee-shop owners in the US, 1–3 locations.
Interview goal
Understand how owners decide which beans to source and what would make switching easier.
02
Draft questions with AI
Generate a thoughtful interview script in seconds — then edit, reorder, or rewrite line-by-line.
Interview questionsGenerating with AI…
1Walk me through how you currently choose which roasters to work with.
2What was the last time switching roasters felt risky? What made it feel that way?
3If you could change one thing about how you source beans, what would it be?
03
Share one link
Send a single link to your audience — by email, Slack, or text. No accounts, no logins.
Share link
convosurvey.ai/i/coffee-roaster-research
Marato: research-team
Hey team — kicking off our Q2 roaster research. Five minutes, totally async:convosurvey.ai/i/coffee-roaster-research
04
They answer by chat or voice
Convo conducts a natural conversation, follows up on thin answers, and writes up structured insights for you.
What was the last time switching roasters felt risky?
Honestly, every time. The cost of a bad batch shows up in the cup before it shows up in the books.